The World’s Leading Watch Brands Continue To Go Platinum In 2008.

 “Platinum Watches 2008”, an online collection of 27 beautifully designed men’s platinum wristwatches from the world’s leading watch manufacturers has been launched today (October 9 2008) on the Platinum Guild International website - www.preciousplatinum.com

“Platinum Watches 2008” showcases the design and technical innovation behind some of the most prestigious watch manufacturers who launch a new top of the range, limited edition model in platinum each year. Opulent pieces that are generally sold off-plan before even being produced, these extraordinary timepieces demonstrate platinum’s unique strength and timeless beauty to perfection.

One of the highlights in the collection is the latest innovation from Robert Greubel and Stephen Forsey. Their platinum watch’s movement is built around four separate tourbillions linked to two independent regulating mechanisms. Twin-barrels supply a power reserve for 50 hours.

To celebrate their 140th anniversary, International Watch Company Schaffhausen (IWC) has produced a series of six watches that mark the milestones of its history. These new models in platinum use the latest technology to recreate the iconic designs of the past.

Platinum is used to produce cases and straps for high quality watches which contain complex mechanical movements. Platinum offers new expressive opportunities to contemporary watch making, not only because of the importance of technical factors, but also because of its extraordinary aesthetic qualities. All this is sublimed in the snow-white purity of colour and unquestionable intrinsic value of the metal.